Tak taky jeden můj oblíbený, určitě všichni znají:
Dan Ariely on our buggy moral code
http://www.ted.com/talks/lang/eng/dan_ariely_on_our_buggy_moral_code.html
Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.