Health food supermarket chain Whole Foods seriously considered installing tattoo parlours in its format “365” stores in an effort to entice millennial shoppers.
According to a survey conducted by Pew Research Center back in 2010, 70 per cent of tattooed millennials at the time made sure their tattoos could be hidden with the right clothing for that very reason — lest they would have had to endure the troublesome removal process.
What's with millennials' obsession with tattoos? - The Gateway
https://www.thegatewayonline.ca/2017/03/feature-millenials-tattoos/