Příspěvky na výstavu "Supermarket Museum".
Pohled na dávno zrušené supermarkety z perspektivy roku 2050.
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Supermarket VRIdea, director, post-production: @horylesy
DOP: Martin Matěj
Sound design: Jonáš Kucharský
The Supermarket Museum VRhttps://youtu.be/mGuJNgx-8X0Supermarkets try to hide information about how the food they sell was produced. Industrial methods of food production have damaged entire ecosystems - destroying biodiversity, the climate, the soil, the health of people and other creatures.
Fresh food, distinctive packaging design, discounts, all of this, along with smiling staff and elevator music, made for a calm and comfortable shopping experience. The huge basket invites you to fill up, and the supermarket is so huge that you are bound to get hungry sooner or later when you visit.
Supermarket VR offers a mediated period experience with contextual build-up of the way and production of a particular food item that appears to the player upon contact with the product. Yum!
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BE$T VA£UE D!SCOUNT SAL€ !(@horylesy)
Horylesy - Supermarket Museum Leaflet - Strana 1 - Created with Publitas.comhttps://view.publitas.com/horylesy/supermarket-museum-leaflet-romjlj63zk74/Supermarkets use many types of aggressive marketing, including greenwashing techniques and creating demand for products that would not be needed if they were not advertised - testing the limits of uselessness and unsustainability. Consumer culture has its own language that feeds on people's need to belong, boosts their self-esteem and plays on their virtues and vices.
“Consumer society thrives as long as it manages to render the non-satisfaction of its members (and so, in its own terms, their unhappiness) perpetual. The explicit method of achieving such an effect is to denigrate and devalue consumer products shortly after they have been hyped into the universe of the consumers' desires. But another way to do the same thing, and yet more effectively, stays in the semi-shade and is seldom brought out into the limelight except by perceptive investigative journalists: namely, by satisfying every need/desire/want in such a fashion that they cannot but give birth to yet new needs/desires/wants. What starts as an effort to satisfy a need must end up as a compulsion or an addiction.”
(Zygmunt Bauman, Consuming Life)
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The Origin Of The End(@horylesy)
The Origin Of The Endhttps://youtu.be/o1q6Gj7YrcAIn a warm day in June, almost 30 years ago, the subject of supermarkets first came up as a public debate. We can thank the brave and intrepid Václav Klaus, the former President of the Czech Republic, an economist and politician who played a major role in the transition of socialist Czechoslovakia to a capitalist economy in the 1990s, for this historic turning point.