Born in 1980 with no provenance, Hublot put the 'whore' in horology.
The brand spent the better part of three decades in obscurity, until Jean Claude Biver took the reins in 2004. He brought in a new designer, increased the prices to shift the perception of the brand, and focused almost entirely on product placement and celebrity endorsements. As a result, turnover has grown more than ten-fold over the last decade. In other words, the world is full of idiots and Eurotrash bankers.
Business Insider