But, Nagle continues, ‘those who claim that the new right-wing sensibility online today is just more of the same old right, undeserving of attention or differentiation, are wrong’. What marks out this new right, drawing together misogynists, white supremacists, anti-Semites and sundry other hate groups, is that it is situated squarely within a postmodern landscape.
Nagle describes how the alt-right directly draws upon the ideas and methods of postmodern counterculture, especially its tactic of transgression, and its mocking and dismissal of everything normal, normative, hegemonic or produced by and for the masses – in short, anything that has a whiff of universality about it. Just as hipsters mock those outside of their archly ironic inner circle, by appropriating the look and style of white trash while drinking Pabst Blue Ribbon beer, the new alt-right online culture mocks the ‘normies’ – that is, those who don’t ‘get’ the nihilistic, self-ironic nature of alt-right internet boards.
The postmodern roots of the alt-right - spiked
https://www.spiked-online.com/2017/06/15/the-postmodern-roots-of-the-alt-right/