hmmm, shit. tak co, je regenerativni farmareni brilantni propracovanej greenwash?
Shortly after arriving in the States, Savory began publishing his theories on ranching. Distinct from established rotational methods, Savory claimed his "holistic" techniques could not only allow grass to recover, but heal ecosystems and green deserts. The holistic methods were recoined as "regenerative" by Robert Rodale in the 1980s and steadily gained popularity, securing Savory extensive government contracts in the Reagan administration during the ranching industry's "sagebrush rebellion" movement to privatize public land in the Western United States.
It was the TED Talk in 2013, however, that really launched the regenerative ranching myth in the public imagination. Corporations like Shell Oil and McDonald's quickly realized the marketing potential and injected tens of millions into public relations. A decade on, media still credulously trumpet Savory's claims about cows saving the world, which were adapted for agribusiness marketing the world over. Even prestigious publications like the Pulitzer Center stenographed advertising narratives lauding his tracking skills, glossing over their origin.
Allan Savory and his nonprofit institute work with ranching industry associations and beef marketing campaigns around the world, such as the General Mills-backed documentary Kiss the Ground, in which he explains his belief that poverty is a consequence of poor land management. Recently, a massive carbon credit scheme associated with the Savory Institute was exposed for selling fraudulent carbon offsets and brutalizing Maasai pastoralists - ostensibly for not herding cattle holistically, but more likely to clear them out of touristic areas.
Rhodesian Snake Oil: Genesis of the Regenerative Ranching Myth ‧ Unpopular Science ‧ AuthorRisehttps://www.authorrise.org/blogpost/18d58574-d5df-4b60-8328-4ce867182a1b