JONY: There are signs that Americans may be wising up. A survey conducted last year by YouGov, a pollster, found that 41% of Americans think that SUVs and pickup trucks have become too big; 49% said such vehicles are more dangerous for other cars and 50% said they endanger cyclists and pedestrians. Researchers are raising the alarm. Since 1989 the IIHS has regularly published the driver-fatality rates of popular car models. In 2023, for the first time, the group also estimated the rate at which cars kill drivers in other vehicles. Policymakers are starting to take notice too. “I’m concerned about the increased risk of severe injury and death for all road users from heavier curb weights,” Jennifer Homendy, chair of the National Transportation Safety Board, said in a speech last year.
But the odds that carmakers curb their heaviest, most dangerous vehicles are slim. American car-buyers value safety, but mainly for themselves, not society as a whole. And although regulators are tasked with protecting consumers, they rarely do so at the expense of choice, no matter how deadly the consequences. “There may be a certain point where you say, ‘You know what, passenger vehicles shouldn't be weighing this much,’” says Raul Arbelaez of the IIHS’s Vehicle Research Centre. “But it would, politically, be really hard to gain any momentum on that.” Finally the shift towards electric power is likely to increase their weight further, as battery-powered vehicles tend to be heavier than their internal-combustion equivalents.
“Manufacturers are playing by the book,” says Mark Chung of the National Safety Council, a non-profit. “They’re making a business decision, and it’s a rational decision. Unless they’re forced to think differently, they’re not going to. So I think this is where our federal partners really need to step up.”