Namátkou
https://www.odni.gov/files/PE/Documents/Media-Strategies.pdfHowever, there are types of events that can be
anticipated and US messengers can more readily respond to international events by
preparing a number of messages in advance to circumvent lengthy approval processes.
Moreover, having these key messages planned in advance can help ensure less reactive,
sustained strategic messages are incorporated and reinforced in quick turnaround
communications to press and other outlets. Prepackaged messages could then be released by
more automated means if there is a network of message champions established to help
diffuse and reemphasize with desired audiences. This sentiment was echoed in a suggestion
that the US should have a steady flow of social media accounts transmitting in a domestic
medium similar to the Voice of America.2 Additionally, government messages should
leverage the information cycle to expand penetration of messages, for example, tying a
related message to a current event. Advertisers reported keeping calendars of upcoming
world events to be able to launch a social media message tying their product to trending
news, such as the birth in the British royal family to improve it chances of wider circnation