"Harnessing powerful technologies and hidden algorithms, Match intentionally designs the platforms with addictive, game-like design features, which lock users into a perpetually pay-to-play loop that prioritizes corporate profits over its marketing promises and customers' relationship goals," lawyers for the plaintiffs wrote in the suit."
A Match Group spokesperson denied the allegations in the Valentine's Day lawsuit, saying it is "ridiculous and has zero merit."
The spokesperson continued: "Our business model is not based on advertising or engagement metrics. We actively strive to get people on dates every day and off our apps. Anyone who states anything else doesn't understand the purpose and mission of our entire industry."
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Tinder, Hinge maker Match Group sued over 'addictive' dating apps : NPRhttps://www.npr.org/2024/02/14/1231513991/tinder-hinge-match-group-lawsuit