AVATAR: je to ze starsiho clanku:
"As he notes, Facebook helped convince people to move from MySpace not just by being a friendlier to use platform, but by providing a tool to make it easy to switch:
Facebook addressed this problem by giving MySpace users who switched to Facebook a bridge between the two services. Simply give this tool your MySpace login and password, and it would use a bot to login to your MySpace account, scrape all the waiting messages in your queues and inbox, and push them into your Facebook feed. You could reply to these, and the bot would log back into MySpace and post those replies as you.
Facebook attacked MySpace’s high switching costs head on, lowering them for users and unleashing network effects and rapid growth.
But, of course, as we covered in detail, just a few years later when others sought to do the same thing to Facebook, Facebook sued. And
won. And effectively put up a wall against the very activity it used to lower the switching costs from MySpace.
Cory argues that by enabling the platforms to put up these giant walls, it enabled the “enshittification” of social media. Even as the services treated users terribly, your friends were all there and it was too difficult to leave."
How The Enshittification Of Social Media Is Decreasing The Switching Costs And Enabling Something New | Techdirthttps://www.techdirt.com/2023/01/18/how-the-enshittification-of-social-media-is-decreasing-the-switching-costs-and-enabling-something-new/