https://projectinsideout.net/
Project InsideOut seeks to create a new mindset for engaging communities on our urgent climate and sustainability issues. We are a Resource Hub that brings together activists and clinical psychologists to drive sustainable behavior change for our planet. We provide practical tools based on evidence-based research and clinical best practices that sustainability leaders and advocates can apply directly to their work.
Project InsideOut - YouTube
https://www.youtube.com/channel/UCfNzAOB0aoivDlL2engycKA
We have launched this Hub with an invitation for the climate campaigning community to self-assess our theories of change and to shift our mind sets and skill sets toward Guiding. This is less of a methodology as a set of robust, flexible and powerful Guiding Principles. Within each Guiding Principle are applications for your work, whether it informs how you understand your stakeholders and members, or designing your entire engagement strategy. Our hope is that this is taken as a holistic approach, and you experiment and practice with each other and colleagues.
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While PIO draws strongly on the best practices in clinical psychological research, this is not all about feelings. This is about addressing the complex and messy experiential dimensions of engaging with climate change and how we, as a human society, will change. These are cognitive, emotional and behavioral dimensions, which as our Quadrant illustrates, are integrated and must be joined up. Our work is about meeting people where they are, engaging everyone as partners and stakeholders in this work, and bringing a high level of “emotional intelligence” to what we do. We also recognize the highly varied and diverse lived experiences, perspectives, and conditions across human communities and populations. We are grounded in the respect and belief that there is no “right way” to engage with these issues across culture and societal contexts. That said, based on our extensive experience and research, we assert acknowledging and addressing our feelings is a vital and often missing piece of our work.
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we’re always a combination of approaches across the Quadrant.
We tend to prioritize certain theories of change over others, depending on our background, training, personal preferences, organizational culture, and trends in the field.
However, as practitioners, it’s vital that we are aware and intentional about what theories of change we choose to use, where our biases are, and if we are relying too heavily on one or two approaches to driving scalable, systemic, and transformative change. What is the story your results tell about you, your organization, and the field?
Where can you grow? What might be opportunities to build new capabilities? What underlying assumptions are in need of revisiting and challenging?
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We have found the Experiential quadrant is least understood and applied. Many of us have used tactics from social marketing, challenges, pledges, nudges, feedback systems, tools and resources, data visualization, positive and inspiring storytelling—but maybe haven’t addressed people’s Three As, used conversation-based platforms or applied a more emotionally honest approach. This is due to a number of reasons mainly because this orientation reflects a leading edge of our work, research, and innovation in the field. Hence, Project InsideOut’s mission and purpose.