Zeekr will enter most Western European countries by 2026, without dealershttps://carnewschina.com/2023/04/18/zeekr-will-enter-most-western-european-countries-by-2026-without-dealers/ Spiros Fotinos, Zeekr’s Vice President responsible for European operations, announced that the company will establish a presence in most of Western Europe by 2026 and aims to become a leading brand in the electric vehicles market in 2030.
European strategy: Excellent products, one-stop service, and direct sales models. The last means that Zeekr will own all its sales and delivery centers, avoiding third-party dealers. It’s the same strategy they use in China. A similar approach is used, for example, by Nio, while BYD uses the traditional dealers model in Europe.