Souhlas
BMW's CEO Zipse is Desperate
BMW Zipse continues to lobby against the EU-regulated end of ICE sales in 2035 "From our point of view, the introduction of this ban was naive. We made this clear right from the start and had to take a lot of public criticism for it. But now many players are opening their eyes",
"Wanting to regulate markets on such a scale ultimately makes everything worse: the competitive position, the ecological impact and job security."
"We are currently only experiencing a prelude. If the regulations were to remain as they are, this would have blatant consequences for the industrial base in Europe. According to our estimates, value creation in the automotive industry would roughly halve - with a corresponding impact on employment."
He continued: "If you look at the facts, you will see that an adjustment is unavoidable. With the end in 2035, an entire industry has become vulnerable to blackmail. Because every international competitor, every supplier knows that they are dependent on a single technology," said Zipse.
The German automotive industry is up to its neck in water as it realizes that its electric cars are not generating the global demand from customers that it has always predicted. The result is that they are now increasingly losing market share and profits are shrinking. For this reason, instead of working on better electric cars, they are trying to overturn the end of the ICE in Europe in 2035 and spreading fear that people vote in the upcoming EU election for all who want to stop change and the reduction of CO2 emissions.
Even if this succeeds, the crisis in the German automotive industry will continue to deepen because without competitive electric cars and autonomous vehicles, there is no long-term justification for them to exist.
But instead of investing in innovation and competitiveness, the head of BWM can think of nothing better than stoking fears and trying to change the regulations on the back of climate change.
Zipse's argument that the ICE audit makes everything worse is not only incomprehensible but fundamentally wrong. How can a regulation that stipulates the end of CO2 emissions in 2035 be bad for the environment?
Zipse "To this day, the assumption persists that the maximum ecological effect will be achieved if the new car market is regulated. But what about the more than 25 million existing vehicles with combustion engines in Europe?" This stock of older vehicles is the main emitter, but it is not affected by the regulation at all. This is why fuels should be subject to a "more demanding CO2 target",
This argument is a further distraction from the real problem. Just because the existing fleet, which is already reducing CO2 emissions and will do so at an accelerated rate in the future, it makes no sense at all to deduce that new car sales should therefore continue to be permitted with CO2 emissions. What he obviously tries to endorse are e-fuels that has been proven to be a solution that will never work. How twisted Zipse's thoughts must be to believe that he can mislead the public!
Sometimes I wonder if Zipse believes his own misleading statements or is deliberately trying to distract the public from the real problems of the legacy automotive industry and BMW.
In this interview it became finally and for everyone visible that BMW is desperate and not competitive.